Add filters, text, stickers, GIFs, textures, and backgrounds. Choose templates and Instagram layouts from collections like Film and Clasico. Our designs, tools, and fonts for Instagram to take your content to the next level. Create beautiful content for IG stories, posts, reels, TikTok and your other social media platforms. We understand our users, we keep really close relationships with them, and we understand those trends that are happening in young communities of creatives.Unfold is a video and photo editor that offers hundreds of award-winning Instagram templates. “Right now, it’s a very saturated market” says Cobo “I’m not scared of competition because we have that edge. ![]() However, Cobo is quite confident on what Unfold has been able to contribute to niche content creation space as pioneers. The subject of driving innovation is one that has become so instrumental in the success of new companies, and naturally, commercial and economic competition. Diverse teams and people who think differently always drive innovation, better ideas and better ways of working”. time zones has been a challenge but I also think it has been super beneficial for the team. He says, “Dealing with people from different cultures who speak different languages. When asked about some of the challenges he has faced growing the app and the company, he’s keen to point out the day to day operations of growing the team on a global scale. It has been absolutely crazy the amount of things that can happen in one day.” “I’m a very self aware person and I try to identify where my feelings are coming from,” he says “I understand not everyday is going to be great and I try to appreciate everything that I am doing. This assumption raised the question of how Cobo has been able to balance the stress of what comes with entrepreneurship. With the amount of realization and success Unfold has been able to amass in the last two years, it is to be assumed that it has taken unceasing hard work. It’s not me or the team, it’s actually the Unfold community driving the change.” In the end, we are empowering our users to drive that change. “We try to choose causes that are worldwide.” says Cobo “Things that have to be fought on a global scale. So how does Unfold remain so uniquely distinctive and successful in a space that is so multilateral? How is it exactly that a brand like this is able to unify social media, tech and social responsibility? This year alone, the company has been able to donate more than $12,000 to fight for LGBTQIA+ rights all around the world with their United Nations partnership. One way Unfold has been able to do this focuses on actively and intentionally prioritizing donating to social causes. ![]() “I had a strong vision of what I wanted the product to become,” he says “It’s also rooted in strong values I believe in as a product that can drive change through the stories people are telling.”įrom the looks of things, this statement has remained consistent in the growth of the company. His original fixations centered around the idea of value even when collaborating with the world’s most global brands and celebrities - Abercrombie, Equinox, Warner Bros, Miley Cyrus, and Mariah Carey to name a few. Making the transition into heading Unfold and being credited with the company’s blueprint was only due to a matter of time. The idea was that this app would be able to showcase his creative pursuits in an imaginative way in order for him to be employed. Deciding to settle down in the big apple was because of a conscious choice he made to attend art and design school, Parsons where he studied Strategy and Business Management.īefore the actualization of Unfold, Cobo was working on a similar concept called Portfolio. I always thought it would be something I would do as a side hustle, and just for fun.”Ĭobo had just moved to New York from the United Kingdom where he studied architecture and actively worked in the industry for two years. ![]() “Unfold is product rooted in my passions photography, design, social media, tech,” says Cobo “I never thought it would become such a big business like right now. Revenue too, which naturally is not Mr Cobo’s most loved topic of choice being the humble and low key personality that he is. When it comes to what lies ahead, what this means for the brand is incontestable success in obvious expansion for every strand of the business. Today, there are over 10 million Unfold users who have accumulatively created over 100 million stories. In the last two years, the company ( Unfold), has risen to great heights increasing in popularity in over a dozen countries, serving as the go to app for customizing compelling instagram stories. On the day Alfonso Cobo met with BOND OFFICIAL to record his episode, it was a particularly cold day in New York City and Cobo had just made his way from work - the Squarespace offices where Unfold, the app he had originated about 2 years ago had just been acquired.
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